Google Analytics Conference in Stockholm 23.5.2013.
I will be posting photos and comments throughout the day, so be tuned. A lot of Nordic colleagues and friends are attending.
Program here: http://www.wednesdayrelations.org/program-google-analytics-conference
Content, pictures and videos created with iPhone and WordPress application.
7.24am Day is starting out great with key note from Paul Murret from Google.
8.58am Time to start in 2mins
9.17am Paul Muret on stage (Google), founder of Urchin Software
– new stuff coming up in GA mid-summer (ABC-S)
– right attribution models
10.15am Next up Google Tag Manager
10.27am Attribution Modelling
10.41am Coffee break
11.03amGoogle Universal Analytics
11.18am AFA försäkring – a case Study
11.45am Case Resurs Bank and the speaker is from Skåne, difficulties in following the language, not anymore, easy actually
– a bank’s site made with WordPress (as is this blog), interesting
1.10pm Mike Kwong, Google. Measuring Performance, cross platform, universal analytics
1.49pm Cost analysis in Google Analytics
2.20pm Site search – case Study
3.21pm Conversion funnels and goals
3.34pm Kristoffer Ewald, Netbooster, rtb, retargeting, data, online/offline, signals for GA
3.51pm Case VisitSweden
4.20pmKey Note Erik Modig, researcher