Niko Juntunen

Digital and Social Marketing Professional

Google Analytics Conference – Stockholm, Sweden 2013

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Google Analytics Conference in Stockholm 23.5.2013.

I will be posting photos and comments throughout the day, so be tuned. A lot of Nordic colleagues and friends are attending.

Program here: http://www.wednesdayrelations.org/program-google-analytics-conference

Content, pictures and videos created with iPhone and WordPress application.

7.24am Day is starting out great with key note from Paul Murret from Google.

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8.58am Time to start in 2mins

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9.17am Paul Muret on stage (Google), founder of Urchin Software
– new stuff coming up in GA mid-summer (ABC-S)
– right attribution models

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10.15am Next up Google Tag Manager

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10.27am Attribution Modelling
10.41am Coffee break

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11.03amGoogle Universal Analytics

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11.18am AFA försäkring – a case Study

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11.45am Case Resurs Bank and the speaker is from Skåne, difficulties in following the language, not anymore, easy actually
– a bank’s site made with WordPress (as is this blog), interesting

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1.10pm Mike Kwong, Google. Measuring Performance, cross platform, universal analytics

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1.49pm Cost analysis in Google Analytics
2.20pm Site search – case Study

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3.21pm Conversion funnels and goals

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3.34pm Kristoffer Ewald, Netbooster, rtb, retargeting, data, online/offline, signals for GA

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3.51pm Case VisitSweden

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4.20pmKey Note Erik Modig, researcher

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